I recently had the pleasure of sitting down with an amazing mother daughter team who is burdened to help moms know how to speak into the lives of their tweens. In this digital age you better believe the culture is coming after your tweens, marketers are spending some $43 billion to influence your tween. As a result the definition of a tween is getting younger and younger. A phenomenon known as "age compression" is occurring whereby what used … [Read more...]